The way to monetize the brand communication on Smartphones

Luminou ("In the Dark, you can see me") is a soft toys produced by Jemini, an european leader of soft toys (official licensee of Disney, Hello Kitty, Crazy Rabbits...). Luminou is a successful glowing product, with 300.000 sales by year in european market.

Jemini have produced the app Luminou, certainly the most soporific application in the AppleStore! Designed for little ones (and tallest!) who are afraid on the dark,  Luminou will go gently  with your child in his sleep.

Luminou offers a choice of 10 adorable plush toys that glow in the dark, and shuts down gradually depending on the length of your choice.

The user can also choose from 10 musical themes composed by Rondinara group, recognized expert in music for babies. The group Rondinara combines the use of acoustic instruments blended with nature sounds or our daily environment, to create sweet melodies, harmonious and smooth to create a subtle and soothing musical environment.

The luminou will be sold at 1,99 USD.

Content, services : that's how it works, as in real life. If you offer a real content, a real service to consummers, they will be ready to give you money for this.

Luninous on iPhone website

Wich Café are you? New brands for Cafés !

Do you know the MarketingProfs site? This is a site about marketing of course, ranked 11th in marketing category in the U.S. and 11000th worlwide site in all categories (source: Alexa.com). The forum Know-How-Exchange allows users to ask questions wich professionals can answer, in order to promote themselves (and win the contest).
In the category Name Creation, the most frequent requests concern the names of stores, especially for Cafés. That makes sense, a new coffee must create its own market by its originality, its spirit, its concept. But the consumer has to understand at the instant that this store is a Café. So the word Café (or Coffee) has to be part of the name.
Some ideas to coffee names, by TheBrandGenerator:
Classic, the original Italian Café : CAFEZO, CAFUTI, CAFUZI...
More refined, the Parisian Café : CAFANCE, DUCAFE, CAFAGNAC...
One might also think of a more exotic Café, which evokes the origins of coffee (which don't grow either in Italy nor in France!) : CAFIKI, CAFAYA, CAFUMBA, AYCAFE...
The trendy Café for younger customers: EENCAFE, CAFEO!, CAFEZZ...
And finally, low price Café, because that is the crisis: CAFOW, CAFECUT, CAF1...

Brand names created with the help of The Brand Generator.
Link to MarketingProfs : http://www.marketingprofs.com