Action verbs : brands in action!

Today, no created names, but a reflexion and creative ways to design brands.
In previous post, the key words were descriptive or suggestive (and even a proper noun).
We will focus today on one axis still little used: the verbs.
If you want to target a specific category of goods or services, you can take verbs that describe the product or service provided (eg "to sleep" for a line of mattresses). It's very simple, but not very attractive in reality because it lacks a dynamic expression and does not permit to extend the brand to others fields.


For a dynamic brand and with broader spectrum, the base to use is the action verb. This requires taking positive action verbs, of course, (eg avoid "to zap"!). Avoid actions neutral, which don't take the consumer towards a positive action (eg "to file").
Here are the  selection of action verbs that can be appropriate as bases for created brands:

• ADVISE
• CATCH
• CREATE
• CUT (negative, but interesting if it's about price, time...)
• DEAL
• DIVERT
• DO
• FEED
• FEEL
• FOUND
• GAIN
• GET
• GIVE
• GREET
• GROW
• HELP
• HIT
• HOLD
• IMPROVE
• INSPIRE
• INVENT
• JOLT
• JUMP
• LAUNCH
• LEAD
• MAKE
• MANAGE
• MEET
• MOVE
• OFFER
• PERFORM
• PLAY
• PROTECT
• PROVIDE
• RAISE
• RELAX
• RESOLVE
• RESPOND
• RISE
• SAVE
• SEDUCE
• SELECT
• SELL
• SENSE
• SERVE
• SOLVE
• START
• SUPPLY
• TAKE
• TASTE

A definition of Action Verbs
    •    Action verbs are something that a person or thing can do may be used alone as the main verb of a sentence e.g. run, jump, reach, swim, walked, fell etc.
    •    Action verbs can also be actions you can't see such as 'thought' or 'wanted'
    •    Action verbs can be time-telling verbs. They tell when something takes place - in the present, in the future or in the past