What about vanity ?

vanity
[van-i-tee] adjective –noun
1. excessive pride in one's appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: Failure to be elected was a great blow to his vanity.
2. an instance or display of this quality or feeling.
3. something about which one is vain.
4. lack of real value; hollowness; worthlessness: the vanity of a selfish life.

From The Brand Generator, some brands created about talking about vanity :


VANITISH

VANIT'Z

VANITEEN

VANITIVE

VANITOUS

VANITBE ( BE VANITY ?)

VANITENS

VANITING

VANITINE

VANITON

VANITÉ (the french translation of Vanity)

VANITUM

VANITISS

VANITESS


Those names can be added to an other word.
VANITESS CARS, THE SHOP OF VANITÉ,.....

More on The Brand Generator :
http://www.thebrandgenerator.com

Jan Miense Molenaer (c 1610-1668), Allegory of Vanity, 1633, Dutch. Oil on canvas. 102.2 x 149.8 cm. Courtesy of the Toledo Museum of Art, Toledo, Ohio (http://www.toledomuseum.org)