Friday, November 20, 2009

Wich Café are you? New brands for Cafés !

Do you know the MarketingProfs site? This is a site about marketing of course, ranked 11th in marketing category in the U.S. and 11000th worlwide site in all categories (source: Alexa.com). The forum Know-How-Exchange allows users to ask questions wich professionals can answer, in order to promote themselves (and win the contest).
In the category Name Creation, the most frequent requests concern the names of stores, especially for Cafés. That makes sense, a new coffee must create its own market by its originality, its spirit, its concept. But the consumer has to understand at the instant that this store is a Café. So the word Café (or Coffee) has to be part of the name.
Some ideas to coffee names, by TheBrandGenerator:
Classic, the original Italian Café : CAFEZO, CAFUTI, CAFUZI...
More refined, the Parisian Café : CAFANCE, DUCAFE, CAFAGNAC...
One might also think of a more exotic Café, which evokes the origins of coffee (which don't grow either in Italy nor in France!) : CAFIKI, CAFAYA, CAFUMBA, AYCAFE...
The trendy Café for younger customers: EENCAFE, CAFEO!, CAFEZZ...
And finally, low price Café, because that is the crisis: CAFOW, CAFECUT, CAF1...

Brand names created with the help of The Brand Generator.
Link to MarketingProfs : http://www.marketingprofs.com

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